Apple Pay – The Big News Everyone’s Ignoring

one touch binäre optionen Buried in all the excitement of new iPhones and Apple Watches yesterday, there was a really major announcement which deserves a little more attention: Apple Pay, and what it’s going to mean for Apple and Apple shareholders.

binäre optionen gefahren First, let’s take a quick look what we know. We know that about $4 trillion a year in the US is put on credit cards, and that Apple already has 700 million credit cards on file attached to iTunes accounts. We know that to use Apple Pay, you’ve got to have an iPhone 6 or 6+ or an Apple Watch. We know Apple negotiated lower than normal swipe fees with 5 major banks which represent 83% of all credit card transactions in the US. We know that swipe fees are typically about 2.4% per transaction.

come scaricare iq option versione italiano Making a few reasonable assumptions, we can try to predict the impact Apple Pay will have, should it become widely used (and I think it will). So, let’s assume the following:

binaire opties hulp 1) The average Apple customer spends $1500 a month on their credit card.

miglior sito per opzioni binarie 2) Let’s assume Apple talked the banks into reducing the rate by .5%, and Apple is pocketing that .5% as their fee

är binära optioner bluff 3) Let’s assume they replace 83% of those swipes with Apple Pay. That would equal about $6.225 per month per user, or $74.70 per year.

optionbit conto demo 4) Assume that the iPhone 6 and 6+ sell only as well as the iPhone 5c and 5s did (a very conservative assumption).

الرسوم البيانية الحية المجانية بالفوركس 5) Let’s assume that starting in Q4 2015, iPhone sales improve by just 10% year-over-year.

opinioni sul trading online 6) And just because we have nothing to go on (and because some of our assumptions will be inaccurate), let’s assume zero Apple Watch sales – meaning no payment transactions from the Watch side of things. This should make our assumptions pretty conservative and safe.

binary options bad If every customer who bought an iPhone 6 or 6+ replaced their credit cards with Apple Pay, the revenue stream would look like this:

 Q4 2014Q1 2015Q2 2015Q3 2015Q4 2015Q1 2016Q2 2016
iPhones Sold33.800.00051.030.00043,720,00035,200,00037,180,00056,133,00048,092,000

melhores corretoras para opções binarias That’s $1 trillion in charges by Q2 2016, and over $5.5 billion in revenue, with relatively conservative assumptions, and let’s remember that revenue should be mostly profit – probably at least 70% of it. If that guess is right, that’s $400m in profit from Apple Pay in the 1st quarter it’s used, and do you know what’s interesting about those numbers? They’re bigger than anything Amazon has ever posted, and bigger than the numbers Amazon will post for all of 2014 – and that’s in the first quarter alone.

metatrader 4 demo Apple just added four+ Amazons to its business, and no one really noticed.

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